How Barrett’s Technology Solutions Has Expanded to Serve Clients in Lake Geneva

When Joe Barrett spent childhood summers along the shores of Williams Bay, Wisconsin, he couldn't have known those experiences would one day influence Barrett’s Technology Solutions. Today, the company has established a significant presence in Lake Geneva, bringing our expertise in home automation and outdoor living technology to this scenic lakeside community. With the leadership of Senior Technology Consultant Rob Lubas, who recently celebrated his 23rd year with the company, Barrett's Technology Solutions has become the go-to resource for homeowners looking to enhance their lake living experience with sophisticated outdoor entertainment systems.

The Journey to the Lake Geneva Market

What began as a nostalgic connection to Lake Geneva has evolved into a strategic business expansion for us. As the company pivoted from its origins as a retail AV vendor to custom design and installation services for home technology, establishing a design center in this lakeside community was a natural progression. Many existing Chicago clients had already requested our expertise for their Lake Geneva vacation homes, uncovering an opportunity to better serve this market directly.

The transition wasn't instantaneous. Rob Lubas explains that cultivating relationships with local contractors, designers, and architects took time and patience. However, those efforts paid off, resulting in partnerships that have produced exceptional projects throughout the region. Today, Barrett's Technology Solutions has established itself as an integral part of the Lake Geneva luxury home community, holding memberships in the local chamber, participating in Visit Lake Geneva, and appearing in respected publications like "Summer Homes for City People."

Meet Rob Lubas—Your Expert for Outdoor Technology

Rob Lubas brings a wealth of experience to his role as Senior Technology Consultant at Barrett's Technology Solutions. His background in the audio industry, which included working with live musical performances, provided the perfect foundation for understanding the unique acoustical challenges of outdoor environments. Before focusing exclusively on custom home technology, Rob managed several of our retail locations while simultaneously conducting in-home consultations.

Reflecting on his time pulling double-duty in retail and custom projects, Rob notes: "Now, as our company specializes in custom home builds and custom home remodels, I can put all my attention on our client's vision and communication with our design and engineering team." The custom focus allows him to develop personalized solutions that address the specific needs of homeowners, who consider their outdoor living areas an important part of their lifestyle. Rob's expertise has made him the region's go-to consultant for homeowners looking to elevate their outdoor systems with sophisticated technology that enhances the indoor-outdoor lifestyles of summer lake homes. 

Premium Outdoor Living Solutions

In Lake Geneva, summer home outdoor living spaces are often a centerpiece of the property. Barrett's Technology Solutions has developed specialized expertise in outdoor entertainment solutions that withstand the Midwest climate while delivering exceptional performance. Weather-resistant audio systems, outdoor TVs, expertly designed lighting, and automation that ties the ambiance together are all part of creating memorable summer experiences outdoors.

"Outdoor home automation is really just an extension of the home automation system," Rob notes, "but these programmable systems are key." Automated outdoor shades that adjust based on the sun's position, lighting that seamlessly transitions at dusk even as daylight hours change seasonally, and network access points discreetly integrated into the landscape ensure technology enhances rather than intrudes upon the natural setting. The team is even currently working on a custom outdoor home theater project that showcases their ability to handle specialized requests that take lake living to another level of luxury and convenience. 

Barrett's Technology Solutions established itself in the Lake Geneva community by understanding the unique needs of lakeside luxury living. By comprehending our clients’ desires and lifestyles, we can design and build the technology solutions that they want with a keen eye as to how they integrate into their homes, inside and out.  

Whether you're building a new lake home, renovating an existing property, or simply looking to upgrade your outdoor entertainment capabilities, we bring decades of experience to your lakeside retreat. Contact us today to discover how our specialized knowledge can transform your outdoor living space into the ultimate entertainment destination.